Insights & Strategy

The Loyalty Intelligence Blog

Real strategies, real data, and honest advice from Kevin White and the MyPointz team on building customer loyalty that actually works.

Featured Article
Strategy

Why Loyalty Programs Are No Longer Optional for Small Businesses

The days of competing on price alone are over. Here's why every small business owner needs a loyalty program in 2025, and what happens to those who wait.

Kevin White7 min readMarch 18, 2025
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The days of competing on price alone are over. Here's why every small business owner needs a loyalty program in 2025, and what happens to those who wait.

ROI & Analytics

The Real ROI of Customer Loyalty: Numbers Every Business Owner Should Know

Stop guessing about whether your loyalty program is working. Here's exactly how to measure the return on your investment, and the numbers that will change how you think about customer retention.

Kevin White8 min read
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Technology

Digital vs. Paper Loyalty Cards: Why the Old Way Is Costing You Customers

Paper punch cards feel familiar. But they're quietly killing your loyalty program. Here's what the data says about why digital wins every time.

Kevin White & the MyPointz Team6 min read
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Industry Guide

How to Build a Loyalty Program That Actually Works for Your Restaurant

Restaurants live and die by repeat business. Here's the exact framework we use to build loyalty programs that turn one-time diners into regulars, and regulars into advocates.

Kevin White9 min read
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Best Practices

5 Loyalty Program Mistakes That Are Quietly Costing You Customers

A bad loyalty program is worse than no program at all. Here are the five most common mistakes we see, and exactly how to fix them.

Kevin White & the MyPointz Team7 min read
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Strategy

Loyalty Programs vs. Discounts: Why One Builds Your Business and the Other Destroys It

Discounts feel like loyalty tools. They're not. Here's the critical difference between training customers to value your business and training them to wait for a sale.

Kevin White6 min read
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